Tourist Destination Guide Tools
Educate | Explore | DMOs | Travel Guide
Many small towns and communities struggle to educate tourists about their local attractions. Some turn to expensive marketing firms to develop elaborate campaigns but these efforts rarely provide what visitors really need: a clear picture of what a place looks like and how to get there.
At content-smith LLC, we have more than 25 years of experience in showcasing tourist destinations through BackRoadsWest.com. Let us build the tools that you need to promote your destination with our YouTube video tours, road trip logs, travel brochures, magazines, online e-guides, and more.
In the decades we’ve spent exploring the American Southwest, we’ve capturing stunning imagery and uncovered the stories behind every destination. Whether it’s a scenic road less traveled, a breathtaking hike, the rich history of a place, or the unique botany of a region – we specialize in bringing these experiences to life for travelers.
Newberry Springs: A Case Study
The small community of Newberry Springs, California, sits along the legendary Route 66, welcoming travelers on their journey along the historic Mother Road. Many people drive by but few realize the wealth of attractions in this unique desert region.
Newberry Springs has many hidden gems – from scenic landscapes to fascinating historical sites – that could encourage travelers to extend their stay. However, without clear tourism information, many visitors remain unaware of what the area has to offer. By providing engaging, well-crafted travel guides and other resources, businesses in Newberry Springs can attract more tourists, boost local commerce, and strengthen their community’s connection to Route 66.
To enhance visitor engagement, the Newberry Springs Chamber of Commerce partnered with content-smith LLC to develop a series of informative travel videos that highlighted key attractions such as must-see stops along Route 66, a nearby National Monument and a driving tour of Newberry Springs’ unique sites. They also created a free magazine which gave tourists a portable, informative guide to take with them as they explored. Lastly, a website was developed that pulls everything together, the videos, downloadable road trip guides, and area information. Stop in for a virtual visit at DiscoverNewberrySprings.com.
Example Webpages from DiscoverNewberrySprings.com
Watch the slideshow or page through samples of key components to the website.
Our Tourist Destination Guide Tools Include:
- Virtual video driving tour (watch video)
- Free magazine tourists can pickup or download (download sample PDF)
- Website combines all the tools together (see website)
- 20 separate webpages explain places to visit in detail
- Each webpage includes detailed instructions, pictures, and interactive map (see example)
- Separate video explains what to find in website (see below)
Video Explains Website
This video is found at the bottom of the Home page and provides a summary of what the website has to offer.
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